1. Search Engine Optimization
Search Engine Optimization or SEO is a term that is quite popular in the last decade. This is quite natural because in most cases, websites are getting traffic mostly from popular search engines. In case you are not using relevant keywords and keyword phrases, sharing useful and relevant content and improving your website all the time for better SEO, it is very likely that you are losing lots of potential customers.
As we already said, keywords are important, but you should keep in mind that SEO is much more than that. On top of that, SEO is changing and evolving and you must be sure that your SEO techniques are up to date. In order to avoid any hassles and to make sure that you are doing this right, it might be a good idea to use professional help from time to time.